Tech Takes the Wheel: How Female Entrepreneurs are Steering the Future of Business

Ladies, let’s address the elephant in the room—or maybe the Wi-Fi router on your desk: technology. For so many women business owners, the thought of mastering tech can feel like attempting to assemble IKEA furniture without the manual—daunting, frustrating, and filled with a lot of “where does this piece go?” moments.

But here’s the thing: technology isn’t here to trip you up. It’s here to empower you. And when we stop seeing it as a necessary evil and start embracing it as the wingwoman to our brilliance, the magic happens.

Welcome to Find Your North Star, where technology meets creativity, collaboration, and a whole lot of “You’ve got this!” Let’s talk about how tech can transform your business, why it doesn’t have to be scary, and how to make it work for you.

Tech Isn’t the Villain—It’s Your Secret Superpower

Here’s the truth: You don’t need a computer science degree or a penchant for coding to thrive in the digital world. In fact, you’re probably already more tech-savvy than you give yourself credit for. (Yes, scheduling Instagram posts counts!)

Still, I know technology can feel overwhelming. I’ve worked with countless women who’ve poured their hearts into their businesses only to hit a wall when it came to setting up a website, automating their workflows, or deciphering SEO. They didn’t start their businesses to become tech gurus—they started them to make an impact.

That’s where the shift happens. Tech isn’t here to replace your creativity or authenticity; it’s here to amplify it. When you embrace technology as a tool—not a test—it becomes the superpower that lets you scale your business and reclaim your time.

A Little About Me: From Paper Charts to Digital Dreams

Before I started helping female entrepreneurs thrive in the digital world, I spent years in a completely different kind of transformation… A National Transformation.  As part of the healthcare industry, I helped physician practices, hospitals, and ambulatory facilities move from paper charts and medical records  to customized, data-rich healthcare systems across multiple states.

It was a massive undertaking—filled with challenges, deadlines, and the occasional “Will this even work?” moment. But what I learned was invaluable: technology is only as good as the people who use it, and systems need to be designed around the users, not the other way around.

That same philosophy guides my work today. Whether I’m designing and developing custom websites, automating workflows, or coaching entrepreneurs on digital strategies, my goal is always the same: to make technology feel effortless so you can focus on doing what you love.

Why Automation is Your Business’s Best Friend

Let’s dream for a second: Imagine waking up in the morning to find your inbox full of inquiries, your calendar seamlessly scheduled, and your marketing emails already delivered. Meanwhile, you’re sipping your coffee, planning your next big idea.

That’s the power of automation. It’s not just about saving time—it’s about creating freedom. By automating repetitive tasks like email follow-ups, social media scheduling, and client onboarding, you can reclaim hours every week. Hours you can spend innovating, connecting, or just being.

And the best part? Automation doesn’t mean losing the personal touch. With the right systems in place, your business will feel more polished, professional, and responsive than ever before.

Turning Intimidation into Inspiration

If the thought of diving into tech makes you break out in a cold sweat, let me remind you: every new skill starts out feeling impossible. Remember when you launched your business, negotiated your first deal, or built a community around your passion? You’ve already tackled bigger challenges than learning a new platform or figuring out automation.

Plus, you don’t have to do it alone. Whether you prefer to DIY with a little guidance or lean on someone who lives for digital strategy (hello, that’s me!), the key is to start where you are. Take it one step at a time, and before you know it, you’ll be wondering why you didn’t embrace tech sooner.

The Future is Female…and Digital

As women entrepreneurs, we’re not just keeping up with the times—we’re shaping them. We’re building businesses that reflect our values, creativity, and vision. And with technology on our side, there’s no limit to what we can achieve.

It’s time to embrace the tools that make our lives easier, our businesses stronger, and our goals more attainable. Whether you’re interested in automating your workflows, launching an online course, or having a website that wows, remember: technology is your ally.

And when you find the right partner to help you navigate the journey? That’s when the magic really happens.

At the end of the day, your business deserves to feel as vibrant, aligned, and powerful as you are. Technology isn’t the enemy—it’s the compass pointing you toward your North Star—where your passion and purpose become your digital soulprint. Let’s navigate it together.

May you always Find Your North Star.

Beth